At the least, it seems likely the word "Devil" will be dropped, as it already is in some official team references. Then a decision has to be made whether to continue associating Rays with the sea creatures or to connect with the sun. Or there could be a new name, such as the Tampa Bay Tarpons.
I still say they change their name to Yankees 'cause people only come out to games when the Yankees are in town, but any other suggestions for a new name?
(hat tip to Sports Frog and Breakaway Beach)